In the first quarter of the 20th century the Outdoor Circle lobbied heavily against the proliferation of billboards and garish signage in Hawaii. They won in 1926. I can't say I completely disagree with it; anyone that's ever visited the mainland where billboard ad space is at its densest knows that it can be quite the visual clusterfuck. But as a side effect, business signs also became heavily regulated over the following decades. Signs could only be a certain size in relation to the overall size of the building face. This particularly beautiful example would not be possible today. Perhaps thankfully so, because most signs these days are ugly as hell. Quoth Billy Joel, "The Good Ole Days weren't always good, and tomorrow isn't as bad as it seems." Clearly he wasn't talking about signage.
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