No. 20. The Ambassador Hotel (1968) knows a great thingwhen they see it — and they know not to f-ck with it

Unlike the majority of the old signs I photograph, this one has been maintained surprisingly well. And it's no coincidence. Most become neglected as businesses change hands or close; and although the Ambassador Hotel was built in 1968, its target market hasn't changed in over 40 years. A lasting testament to its if it ain't broke, don't fix it philosophy, the Ambassador was renovated only once in 2000, and its original signs not only preserved, but looking like it was installed only within the last ten years.