Friday, December 25, 2009

No. 36: Realistic computer animated films
exhibit unrealistic expectations

Recently I had an opportunity to rewatch Pixar's Cars. And while it was a reminder of how high they set the bar for storytelling and intelligent writing, I was struck by their very liberal and deft use of typography to set the stage. Thanks largely to an over-zealous art director and design team, their movies display unparalleled sophistication and comprehension of the history of design, both in a formal and vernacular sense, and even their bumper stickers — with their authentically inappropriate type choices — are perfectly kerned. Too bad such attention to detail doesn't yet exist in the real world. Until then, there's Pixar.

No comments: