It is rare that something so ubiquitous can escape close scrutiny. Yet such is the case with the typeface Helvetica, whose usage is so widespread by designers and non-designers alike that it has evoked feelings of love, hate, reverence, and ambivalence. Documentary filmmaker Gary Hustwit takes a bold stab at this typeface’s design, history, and its impact as a cultural phenomenon; a phenomenon that is so extraordinary, its very presence is hidden from plain view to most.
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