Sunday, December 14, 2008

No. 5. Helvetica (2007), Directed by Gary Hustwit

It is rare that something so ubiquitous can escape close scrutiny. Yet such is the case with the typeface Helvetica, whose usage is so widespread by designers and non-designers alike that it has evoked feelings of love, hate, reverence, and ambivalence. Documentary filmmaker Gary Hustwit takes a bold stab at this typeface’s design, history, and its impact as a cultural phenomenon; a phenomenon that is so extraordinary, its very presence is hidden from plain view to most.

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